Copywriting. Creative Direction. Brand Strategy.
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Pepsi

I partner directly with Pepsi’s in-house creative teams to lead copy direction and help guide concepting on projects ranging from global campaigns to business pitches and Super Bowl Halftime Show creative assets. My work spans Pepsi’s brand portfolio, most notably with Gatorade, Mtn Dew, Lay’s, Doritos, and Pepsi in all its forms.

I’m unable to show much of this work due to licensing constraints that are slightly above the pay grade of my legal representation. Scroll for a taste and let me know if you’d like to see more.

Restaurant partner collateral

Takeout bag mock-up

Subway campaign concepting and development