I’ve partnered with Zeus Jones on a string of Optum projects over the past two years, ranging from brand tone explorations and messaging platforms to program development and positioning. Not exactly the sort of stuff that makes for a snappy case study people can digest in 15 seconds on their phones. Luckily , we also made a series of snack-size videos for Optum’s rebrand. My acting audition fell flat, so I settled for writing the scripts.